The Rise of Conscious Capitalism

I've been struggling with the tenets of minimalism, zero waste and conscious capitalism for some time now. Not the practicalities of it, though I have my moments, but the idealism of it. We don't live in a perfect world. We don't live in a circular economy. The term "conscious capitalism" feels like an oxymoron. We live in a very capitalistic society that uses the GDP as the factor for measuring our economic growth. GDP means the creation and consumption of things. How can we be conscious about that and is that something that we can change?

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