2017 Mission: Be Minimal Overview

The 2017 Mission: Be Minimal is a template for change.  It's not a challenge because this is not a contest or a competition.  It is an individual AND collaborative project designed to produce small, incremental change.

Be Minimal asks that you simplify your life.  The changes we implement will impact three key areas: Your Health, Your Need for Adventure, Our Environment. 

Be Minimal asks you to go against some societal standards.  It questions your actions.  It challenges your own status quo.  A huge part of this will be learning new ways of living. 

Be Minimal will celebrate what truly matters.    

Read more about what this Mission will entail in the FAQs.

Ready to Take on 2017?


Frequently Asked Questions

How Does It Work?

Starting, January 1, 2017, each week for the next 52 weeks, you will receive an action item that asks you to Be Minimal.  The action item could take a few minutes to complete or it could be a recurring thing you have to do for the rest of the year.  Each action item will build on top of each other.  The goal is to chip at old habits slowly, but surely. 

We will check in at the end of each week as a community to confirm if you have completed the action item, what you found easy or hard about it and how you can make it better next time. 

In the end, the goal is to regain control of your life, of your time.


Why This Approach?

I spent many years managing projects for advertising technology companies.   When building technology, we followed what's called the Agile Scrum process.  It was a very hands-on, collaborative team approach to getting work done.  Team members had to agree and accept the tasks given to them.  If the requests lacked clarity or information, they had a right to question it.  Work was defined by incremental change.  We lived and breathed iteration.  Iteration was how you completed and eventually perfected each product release.  Many of today's software and apps are built with this approach.

Similarly, we need an incremental approach when it comes to changing our habits.  Many of us have had the same habits and mindsets for decades.  You can't just turn that off.  Our resolutions are small habits waiting to be changed or implemented.  Be Minimal will be about making incremental changes to simplify your life.


Who Am I To Help You?

My name is Catherine or Cat.  You can read more about me here.  I've spent the past few years changing the way I eat, changing my lifestyle habits so that I could focus more on what mattered to me.  I've traveled to many places around the world and have spent the past year working towards living a more sustainable life.  All this became possible when I started challenging my daily habits and simplifying where I could. 

This blog documents what I've been doing, where I've been and how I've been doing it.  I encourage you to browse around as it will give you a good sense of what I'm about and what you can take from this mission. 


How Do We Get Support? 

Community is support.  A Facebook group will be available for you to join and you can use the hashtag #2017missionbeminimal across all social media platforms to track progress.


Is There A Cost?

This program has $0 cost to you.  What I'm asking for is just a few minutes of your time each week to review emails and check-in.  To support some of these activities, I may include affiliate links in my emails and posts.  I will always only promote products that I have used.  I will be transparent with you if this is the case and you can decide for yourself whether to buy the product or not.

2017 is Fast Approaching!

Let Me Help You Regain Your Life!